Marketing

Marketing is the field that studies the processes of creating, promoting, and selling products and services to satisfy consumer needs and achieve organizational goals.
A marketing specialist is a highly demanded specialist in companies involved in production, sales, advertising, and digital services. They analyze consumer behavior, develop marketing strategies, conduct market research, manage branding, pricing policies, and communication with customers.
During their studies, students will learn about strategic and operational marketing, marketing research, consumer behavior, brand management, digital marketing, public relations, and advertising.
Graduates can work as marketers, sales specialists, and department heads in agribusiness enterprises, farms, marketing agencies, and government organizations.
The Department of Agroeconomics is responsible for training marketing specialists in this specialization.

General information

Agroeconomics, logistics and services

Marketing

Referral code

60411200
Duration of training

4 years
State accreditation

Available
Professional and public accreditation

Available
The form of education

Full-time education
Education level

Bachelor's degree

Key disciplines

Applied mathematics 1, 2
Economic theory 1, 2
Information and communication technologies and systems in economics
Introduction to business
Academic skills and professional competence
Statistics
Econometrics
Microeconomics
Marketing
Management
Consumer goods commodity science
Marketing communications
Marketing research
Human resource management
Consumer behavior
Brand management
Digital marketing
Accounting
Strategic marketing
International marketing
Sustainable marketing and social change